The power of the humble checklist

I’m a bit of a checklist junkie. There’s something (neurotically) satisfying about checking off a list item—as if it proves I’ve accomplished something. Mostly, though, I use checklists because I would be lost without them; there are just too many details in my work (and my life) for my brain to handle on its own, and without a set of robust systems, some are bound to slip through the cracks.

So it’s with some shame that I admit I only recently got around to reading Atul Gawande’s The Checklist Manifesto: How to Get Things Right. The bestselling author and surgeon shows how a simple checklist—modelled on the ones that have been standard in the aviation industry for decades and applied to fields as diverse as medicine and investment banking—can improve communication, foster teamwork, and, in many cases, save lives.

As Gawande says, “Checklists seem able to defend anyone, even the experienced, against failure in many more tasks than we realized. They provide a kind of cognitive net. They catch mental flaws inherent in all of us—flaws of memory and attention and thoroughness. And because they do, they raise wide, unexpected possibilities.” (p. 47)

Fortunately for me, lives generally aren’t at stake in my line of work, but editorial checklists can nevertheless be extremely powerful tools. When consistency is key, as it is in copy editing and proofreading, and when the major objective is to eliminate as many errors as possible, checklists are invaluable.

Checklists are especially useful for keeping track of the more mechanical or repetitive tasks that require little creative thought—such as those that appear more and more frequently as editors are increasingly expected to work on screen and generate final electronic files meeting certain formatting specifications. Checklists free your mind from having to store those kinds of minutiae, allowing you to focus on the task of editing itself. In the words of one of Gawande’s interviewees, an investment specialist who didn’t want to be identified, those who use checklists “increase their outcomes without any increase in skill.” (p. 168)

What I appreciate most about checklists, though, is that they allow you to learn from your mistakes. If checklists are used throughout an organization, they allow you to learn from everyone’s mistakes—and so it’s easy to see how they can quickly become an essential part of not only institutional memory but institutional wisdom.

However, as Gawande has observed, “the opportunity is evident in many fields—and so also is the resistance” (p. 162). Developing good checklists is a pillar of my consulting work on editorial process, but I often have to rally hard for buy-in. One editor felt that expecting her to fill out a checklist was patronizing. Another was concerned about how much time it would add to her work.

Checklists, when used properly, should support your editors. Although asking them to fill out a checklist is, in effect, demanding more accountability of them, doing so should also promote an editor’s ownership of a project. Using a checklist as an enforcement tool, though often tempting, is missing the point.

Going through an editorial checklist may initially add a bit of time to the workflow, but eventually, everyone involved in the editorial process learns to fold the checklists into his or her work. Checklists almost always save time when you consider the editorial and production process from start to finish, and they can save money. Checking the headers and footers may cost you ten minutes, but forgetting to check them could cost the price of a reprint or even a client.

The Checklist Manifesto touches on some features of good versus bad checklists, which are illuminating, though not necessarily applicable to editing in some cases. Aspects of editing that a checklist can help, as well as building effective editorial checklists, will be topics for a future post.

Academic editing

At last evening’s EAC-BC meeting, David Harrison spoke about academic editing. His perspective was quite a bit different from mine—he seems to have gained most of his experience working directly with academic authors, often helping them prepare a manuscript for submission to a publisher, whereas I’ve worked on the other end, editing text that a publisher has already accepted.

Harrison has worked with authors as diverse as literary biographers, CGA systems analysts, expert witnesses, and public policy specialists. One client had initially hired Harrison to edit a grant proposal, so, Harrison emphasizes, academic editors can do more than work on just journal articles and books.

He says that, as with other editing, it’s important to understand the author’s purpose. Academic editors may wish to

  • create new knowledge
  • share ideas
  • challenge the ideas of others
  • support the research and findings of others
  • reach a wider audience
  • reach a more specialized audience
  • promote a cause, a policy, a theory, etc.

We must also not forget that they may also have some more practical motivations; “publish or perish” still very much persists:

  • get published in a journal
  • get a paper accepted for a conference
  • get a research grant
  • achieve tenure
  • get promoted
  • sell a book and life off the royalties
  • get invited to address prestigious audiences in  exotic parts of the world

An academic editor must also have a good handle on what the final product will look like. Fortunately, says Harrison, academic papers generally have a very predictable structure. The first time you work with a particular author or in a particular genre, look online or in a local university library for samples of the type of publication the author wants to create. Alternatively, have the author send you a sample.

Academic publishers may have very specific guidelines that they expect authors to follow—these dictate everything from article or abstract length to preferred spellings to formatting. It’s the author’s responsibility to make sure he or she adheres to these, but it’s helpful for the editor to know about them. If a particular publisher doesn’t have such a “Guide to Authors,” follow some exemplars of that publisher’s existing publications or follow an established style guide, such as Chicago or APA, but be sure to communicate your decision to the author. Keep a style sheet for each project. In fact, archive those style sheets; if you ever have repeat work with that author, the existing style sheet will save you a lot of time.

The contract, says Harrison, is very important; make sure you get the deal in writing. Share your expectations. Is the bibliography included in the cost? Is fact checking? Build in some milestones at which you can be paid. Professionalism is key. Stay within your area of competence.

Harrison could find only a handful of books relating to academic writing and editing, but he mentioned Writing for Scholarly Publication by Anne Sigismund Huff, who encourages authors to think of writing as conversation. She, in turn, suggested Making Sense of the Organization by Karl Weick, who elucidated the cycle of writing as it related to clarifying thought. If thinking is writing and writing is thinking, Harrison says, the editor’s role is to mediate that cycle.

Harrison’s presentation sparked some lively discussion about contracts—whether to charge a project rate or hourly rate; how to educate clients about the difference between an estimate and a bid; how to clearly delineate the scope of the work (e.g., specifying the number of revisions). Harrison himself quotes a project fee, saying that an hourly rate can be intimidating to clients. “Think about it from the author’s perspective,” he advised. “How would you react to someone saying, ‘I charge this much per hour but can’t tell you definitively how long it will take me?'” But what Harrison does is charge an up-front fee of commitment and then use an instalment plan for when certain milestones have been attained (e.g., first three chapters finished, halfway mark, initial edit, final revision, etc.).

The audience also asked about what to do in instances of plagiarism. Harrison doesn’t check for plagiarism as a matter of course but encourages editors to make use of the Editors’ Association of Canada’s “Guidelines for Editing Theses” as a tool to educate authors about an editor’s limitations, especially when it comes to dissertations. Jean Lawrence suggested a helpful strategy for diplomatically flagging instances of plagiarism: give the author the benefit of the doubt and assume that he or she has simply left out a citation.

I asked how polished the final product would have to be in such an author-editor relationship given that the paper or book would then go through the publisher’s own editorial process. Harrison said he’s found that less editing is happening at the level of the publisher. In fact, some publishers’ “Guide to Authors” explicitly mentions that if English isn’t your first language, you should strongly consider having your work looked at by an editor prior to submission, and he’s gotten a lot of work that way. He added that he works under the assumption that he’ll be the last person to touch the manuscript from a language point of view.

Follow the editor

Earlier this week my esteemed colleague Barbara Pulling forwarded me an article by Jeff Norton—“Follow the editor: a recommendation engine for readers”—which suggests that editors should be credited for their work on books just as producers are in music and film. He writes:

Pick up any paperback and the author’s name dominates the cover. Big authors are “brands” unto themselves, even though the final prose was a collaborative effort.  Flip the book over the cover designer and illustrator get credit (in quite small print) but search for the editor’s name and you’ll be lucky to find it in the acknowledgements (at the author’s discretion).  How are we to value the role of the professional editorial process if publishers themselves don’t even celebrate their most crucial contribution to a book’s creation?

I suppose I’m spoiled in that I’ve done the majority of my work for a company that does choose to acknowledge editors, though not to the extent that Norton would perhaps like to see. In fact, in Saeko Usukawa’s acceptance speech when she won the 2007 Tom Fairley Award for Editorial Excellence, she specifically thanked Douglas & McIntyre for being one of the few publishers to credit editors on the copyright page. It’s interesting that the practice isn’t more widespread, since giving an editor credit is one of the easiest ways to establish a strong publisher-editor relationship. Not only is the acknowledgement in itself extremely meaningful, but the credit allows an editor to confidently promote the work as part of his or her portfolio. It seems as though sometimes the publishing industry doesn’t want to admit that books get edited at all, perpetuating the myth that prose flows from the author’s brilliant mind onto the manuscript already perfect.

Norton’s assertion that editors are akin to music and movie producers, however, may be too narrow a focus, since only acquiring and developmental editors typically get the same level of creative control as producers would. When a substantive editor is assigned a finished manuscript, the process is often less about building and more about shaping with what’s there. Crediting only producer-like editing would also sell short the vast contributions of the copy editor and all other members of the publishing team that make a book happen.

Norton also talks about “the growing sentiment that in this era of digital books in general, and the rise of self-publishing specifically, that conventional publishers were no longer relevant or required.” He adds, “I believe the most important role that publishers perform is the one they are strangely reluctant to celebrate: the editor and the process of editing an author’s manuscript into a readable book.”

Traditional publishers may have reason to bemoan the rise of the ebook and self-publishing, but editors hardly do. At last year’s Vancouver launch of I Feel Great about My Hands, I had the opportunity to speak with David Mitchell, who I believe was quoting one of his friends at the Globe and Mail when he said that these days, “Anyone can be his own publisher, but very few people can be their own editor.” I know some successful freelancers who now deal almost exclusively with self-published authors. Although I’d be the first to acknowledge that there is a lot of rubbish out there, more and more self-publishing authors are beginning to see the value in having an editor’s expert eye pore over their text—and they’re willing to compensate that editor accordingly.

The thrust of Norton’s article, though, is that he feels books should be catalogued not only by author but also by editor, which “would give readers another recommendation engine, another way to discover new fiction: follow the editor.”

As a nonfiction editor—and as an editor who never acquired projects—I have no coherent theme in my list of work, and such a recommendation engine based on my projects wouldn’t be particularly enlightening. One aspect of my job that I love is that I can be a generalist, learning a little bit of something about everything. (Editors with a more specialized focus may yield more useful results to the general reader.) Still, I’d appreciate the built-in portfolio aspect to such searchability—it would certainly make it easier to show prospective clients and employers what I’m capable of.

Maps: type style and citations

As a book editor, I’ve learned to rely pretty heavily on the dependable Chicago Manual of Style. Once in a while, though, I run into an esoteric subject that Chicago just doesn’t cover well. Maps—both in terms of working with a cartographer to create a map and in terms of citing old maps—are one such subject, and they deserve special attention because they have both visual and textual considerations and because they can serve a wide spectrum of functions: in some books they give geographical context by telling readers the locations of unfamiliar places, whereas in others, like guidebooks, they can be critical navigational tools.

In my early days at D&M, one of the more senior editors asked me to copy edit some map labels to be sent to a mapmaker. “So just make sure that the formatting is correct,” she told me. “For instance, bodies of water should be in italics—you know that, right?”

I didn’t, at the time, and a few years later, when I was putting together an editorial wiki for the company, which included our style guidelines, I wanted to add a section specifically about maps. I pored through Chicago and searched online but couldn’t find a particular authoritative source that stated the bodies of water = italics convention. I ended up listing it as a house style but never stopped wondering where that came from.

Recently I sent the question to the Canadian Cartographic Association, and the president, Gerald Stark, a cartographer for the Government of Alberta, not only wrote me an incredibly thorough response of his own but also forwarded my query to the CCA membership. Below is a summary of some of the members’ contributions to the discussion.

Type considerations on new maps

Writes David Forrest, senior lecturer at the School of Geographical and Earth Sciences at the University of Glasgow:

In terms of map design generally, there are no definitive specifications that must be followed, except in a few specific cases such as hydrographic charts. Some map topics, such as topographic and geological maps, have developed “conventions” over the years, but these need not be slavishly followed, and topographic maps, even at the same scale, vary greatly around the world.

The use of italic for water names is such a convention, but you can find many maps which don’t. The main thing is that variations in letterform are used to enhance the classification of features on the map. Labelling everything in the same typeface is generally poor, but it does depend on the individual map, the number (and density) of names and what the map is for.

In a book the important thing would be to have a consistent approach throughout—much like most atlases do—but the choice of type styles may depend on whether one is trying to give the map a modern look or an historical look, for example.

On another point, in the caption for historical map illustrations, one thing really useful, but often absent, is a note of the size of the original, or the % reduction (e.g. shown 55% of original), as scale is one of the most critical factors in map design.

Henry Castner, author of Seeking New Horizons: A Perceptual Approach to Geographic Education and editor of A History of the Cartography of Russia up to 1800, writes:

In book editing, I suspect most of your maps are unique special-purpose and thematic maps for which the purpose of the map overrides some perceived need for design consistency. So depending on the purpose for labelling the water area(s), for example, it may be that large bold letters are required in one case, and small inconspicuous ones in another. In other words, an editor has much greater freedom in designing special-purpose and thematic maps as long as attention is given to the visual tasks involved and the role each map element plays in their execution. The worst sin in map designs in books, in my experience, are maps that don’t locate the places mentioned in the narrative.

So there you have it. Typographic considerations for a map depend on the map’s purpose in the book and the need for consistency within a book. If you are a publisher that works frequently with mapmakers, defining a house style for type on maps may be the way to go.

That said, if you need a place to start, check out the conventions used by national topographic mapping bodies. Gerald Stark writes:

Most national mapping programs have well-established standards for map design (e.g., United States Geological Survey; Natural Resources Canada—National Topographic Series; Ordnance Survey of the U.K.). Maps produced by these agencies do provide guidelines for producing topographic maps.

Of particular interest is a link Stark gave me to the Atlas of Canada discussing type design on maps.

For further information about map design in general, Stark recommended several books; since they’re not specific to type style on maps, I won’t include them here, but if you’re interested, get in touch with me, and I would be happy to pass along his list.

I don’t know that I agree with David Forrest’s assertion that a map’s scale of reduction is absolutely necessary to state in a citation—again, because maps serve different functions when reproduced in a book. If a map is included purely for illustration and not for navigation, an indication of a map’s reduction may be interesting to a cartographer but not needed for the general reader. Which segues beautifully to…

Citing maps

Another area that Chicago doesn’t discuss in detail is map citation. Although in many cases they can be considered art or photography and may be cited as such, their inherently informative nature usually demands more bibliographic detail, especially if the work in which they appear is meant to serve as a reference.

My query to the Canadian Cartographic Association and to the David Rumsey Historical Map Association about proper map citations brought back a number of online guides, all of which pretty well cover print and digital maps:

Alberta Wood of the Association of Canadian Map Libraries and Archives also generously shared with me a draft of best practices in map citation; when her document has been formally approved, it will be posted on the ACMLA site.

The CCA members also recommended two print guides. The first is

Kollen, Christine, Wangyal Shawa, and Mary Larsgaard. Cartographic Citations: A Style Guide, Second edition. Chicago: Map and Geography Round Table, American Library Association, 2010.

It’s a thirty-two page handbook covering everything from manuscript maps, single-sheet maps, and atlases to remote-sensing imagery and computer spatial-data files. I found a copy at the UBC library; it’s comprehensive and easy to use, and it has a helpful glossary defining cartographic terms. Its raison d’être is clear from its introduction: “The majority of general citation guides and style manuals either do not include any information on cartographic materials or only provide guidance on how to cite a single stand-alone map or as figures in an article or book.” It is meant as a supplement to standard style and citation guides. You can buy it here for $20, but given its very specialized focus, I would say that it’s worth the investment only if you know you’ll be working with cartographic citation frequently. For most purposes, the online guides are as much information as you need.

The other recommended print guide is

Mangan, Elizabeth U., ed. Cartographic Materials: A Manual of Interpretation for AACR2, Second edition. Chicago, Ottawa, and London: Anglo-American Cataloguing Committee for Cartographic Materials, 2006.

This reference isn’t so easy to find: the only copy in the city that I could track down is in the UBC library’s reference staff area and hence unavailable for borrowing. In fact, when I went to look at it when I picked up Cartographic Citations, the reference staff was in a meeting, and I couldn’t even get access to it. Further, it’s pretty big, at 400 pages, and it carries a $138 price tag. Because Cartographic Citations is more than adequate for most editors’ purposes, I’d suggest going for that one, if you work often with maps, or leaning on the online sources.

What Mangan’s Cartographic Materials may provide specific guidance on is historical maps. I’ve had the privilege of working for several years on Derek Hayes’s magnificent historical atlases, for each of which he has had to compile a detailed catalogue of all of the maps that appear in the book. We have the odd disagreements about the format of these citations, he being more inclined to preserve the style of the original and I being partial to clarity and consistency. We’ve found a compromise we seem to be comfortable with—matching the case of the title given on the map, unless it’s in all caps, in which case we use title case. We do add punctuation for clarity if punctuation is implied but not actually written at the end of a line (for example, adding a comma if the title of a map has “Vancouver” on one line and “British Columbia” on the next). However, there are lingering questions, like when, if ever, it’s acceptable to truncate the very long title of a historical map, and where. And if a historical map appears to have several titles, how to decisively identify the map’s “main” title.

Paige Andrew, maps cataloging librarian at Pennsylvania State University Libraries, refers me to Rule 1E3 and Appendix G, “Early Cartographic Material” in the second edition of Cartographic Materials. When I return Cartographic Citations, I’ll take another shot at checking if Cartographic Materials is available to see if we can settle these issues once and for all.

Acknowledgments

If it isn’t already clear, I was overwhelmed by the outpouring of helpful responses from the Canadian Cartographic Association membership. Thanks to all of them, I’ve been able to clear up some of my confusion surrounding  editorial considerations in cartography.

Editing the editor: style sheets

It’s easy to understand how a book’s style sheet can fall off a copy editor’s priority list in the rush to meet a deadline—and how tempting it can be simply to alphabetize the word list and send it in. But I’d like to argue that editing a style sheet is just as important as creating it.

Indexers understand that up to half of the time spent indexing is devoted to editing the draft index—ensuring consistency in entry structure, eliminating wordiness and unnecessary entries and subentries, correcting spelling errors, etc.—to make the final product as useful as possible to the reader. An index and a book’s style sheet have a lot in common; in fact, the word list of a style sheet could almost be considered a most basic, preliminary proper noun index, without the page numbers, so it’s not surprising that a lot of the simple editing techniques for the index could also be applied to the style sheet to produce a more polished product.

But why bother? After all, doesn’t the style sheet have a very limited lifetime and an even more limited audience? To address this question, we’ll have to look at the style sheet’s end-users:

  • The author. I always include a copy of the style sheet when I send an edited manuscript to an author, because I feel that it’s foundational to good author relations. Not all authors will look at style sheets, but those that do read them carefully, and presenting a well-edited, consistent style sheet helps authors understand that you aren’t just making arbitrary changes to their text. Conversely, a poorly organized style sheet could potentially torpedo an attentive author’s confidence in his or her editor’s competence.
  • You—the copy editor. When the author returns the copy-edited manuscript, you’ll have to refer to and update the style sheet. Why not make it easier for yourself?
  • The proofreader. This person will undoubtedly use your style sheet the most. An inconsistent, disorganized, or contradictory style sheet can be an enormous source of frustration for a proofreader, as it leads to a lot of duplicated fact-checking work. Think about how a proofreader will use your word list, and refrain from the (indexing!) sin of overclassification: there’s no need to divide your lists into names of people, names of places, names of organizations, etc.; in such a case, the proofreader has to pause, decide what category a term falls under, then find it in an alphabetized sublist, whereas a single alphabetized list makes confirming a word or term simpler and easier. Even if you and perhaps the author find the classification helpful, a proofreader will probably prefer the single master list.
  • The indexer. As an indexer, I rarely import the style sheet directly into an index, but I do use it to double-check the spelling of my entries and confirm the style for the wording of headnotes and subentries. I’ll also look through the style sheet to ensure that I haven’t missed any important names or topics. (Importing the style sheet word list into an indexing program isn’t something I’m fundamentally opposed to—it’s just something I’ve never tried. For a proper noun index, doing something like this may significantly expedite the indexing process.)
  • Any member of the editorial team that may have to work on a new edition of the book, a spinoff, or a new book within the same series. Here is where a style sheet can have a much longer lifetime than just the production cycle of the book. Think about the editor who will have to use the style sheet when writing cover copy for a new format reprint or the editor who has to work on a revised edition. A well-organized style sheet can be a major time saver in these situations, where sometimes the fact that these books are “just revisions” means that they aren’t allotted much time in the schedule.

All of this is not to say that my style sheets are always (or ever) perfect. But I feel that at a minimum, a copy editor should do the following after alphabetizing the word list:

  • Go through the list and cull duplicate entries. This exercise not only eliminates redundancy, but it can also help identify missed inconsistencies and errors, particularly if you notice two distinct entries that you think ought to be the same.
  • Run a spell check. This process can be slow, since a style sheet is typically loaded with names that don’t appear in a word processor’s dictionary, but it’s helpful in identifying not only spelling errors within the style sheet itself but also in the manuscript, essentially forcing you to pause and double-check your fact checking.
  • Spot check a handful of entries against the manuscript. Using judgment, do global searches for a selection of style decisions, especially those that can have variants in spelling, hyphenation, or capitalization—and those entries that just look kind of funny and that you’d like to confirm.

Another strategy, given the similarities between style sheet word lists and indexes, that I haven’t yet attempted (and that non-indexer editors will probably not want to try), is to use indexing software to create and maintain the style sheet. In theory doing so would eliminate the duplicate-entry problem; facilitate cross-references within the word list; allow for special glyphs, such as initial punctuation, without throwing off the alphabetization; and may allow errors to be identified earlier on, since the word list can be sorted and resorted in a number of ways, including alphabetically and by order of entry, that may highlight inconsistencies. I’ll post about the experience if I ever have the chance to try this.

A hindering hierarchy?

All editors aspiring to work in book publishing know what it takes to climb up the ladder: start off checking inputting and possibly proofreading, and once you’ve proven yourself, you can progress to copy editing. Only after mastering that will more substantive work come and then, if so desired, experience with acquisition.

The advantages of this system are many. First, you get a well-rounded understanding of all steps in the editorial process. Second, by checking corrections and inputting, you get into the heads of more senior editors and learn the tricks of the trade. Third, you develop an appreciation for the roles of all editorial, design, and production team members—an empathy that will serve you well as a mentor or project manager overseeing the copy editing or proofreading work of a more junior editor.

But how valid is this tacit hierarchy? It implies that acquiring and substantive editors are somehow better than copy editors, who themselves have a leg up on proofreaders. This stratification has real consequences: freelance proofreaders typically charge lower rates than copy editors, and substantive editors command the most. Editorial recognition like the Editors’ Association of Canada’s annual Tom Fairley Award for Editorial Excellence generally (by which I mean the overwhelming majority of the time) goes to a substantive editor rather than a copy editor or proofreader.

Although I would agree that no amount of proofreading will ever salvage a poorly structured and awkwardly written piece, I am concerned about the limitations of this rather firmly entrenched paradigm. The fact is that proofreading, copy editing, and substantive editing (the EAC goes as far as to split up the latter into stylistic editing and structural editing) each requires its own unique skill set. Whereas some editors work well with the big-picture stuff, others are adept at the details, and it’s time to stop seeing those editors who devote themselves to copy editing as failed substantive editors. And publishers that adopt this classic “substantive reigns supreme” model may miss out on hiring someone who hasn’t yet “proven herself” at copy editing but may be an astute developmental and structural editor.

One could argue that those who wish to focus on a specific skill would be better off as freelancers and that in-house positions are better suited to generalists who are willing to learn all facets of the editorial—and publishing—process. Many freelancers eschew the hierarchy by charging a flat rate regardless of the type of work they do. And those who hope to do substantive work without having to first perfect proofreading may have better luck finding opportunities at smaller presses, where, owing to a lack of human resources, structural and stylistic editing can often be assigned to whomever is available.

I, for one, am grateful that I did get the opportunity to learn the ins and outs of editing from the ground up. But to me, the ground doesn’t correspond to checking inputting or proofreading—it corresponds to a solid foundation of amazing mentors, high standards, and a drive to keep learning and improving, no matter what kind of editing I’m doing.

Fact and nonfiction

At a recent editorial retreat, a very experienced editor was telling us about how clients sometimes question why the research for a single piece of information can take what seems like an unreasonable amount of time. “The author had provided a photo of a bridge he wanted to use and a caption for it. I searched the name in the caption, found a photo, and it was the wrong bridge. So I looked at maps of where this bridge was supposed to be and tried to find pictures of landmarks close to it…” She ran into one dead end after another, until finally, after hours of searching, she found another photo of the bridge from a different angle, and a name to go with it. “That’s the bridge. So I changed the caption, but finding the right name took the whole day.”

“What would you have done before the Internet?” another editor asked.

“Nothing. There would have been an error in the printed book.”

That conversation made me think quite a bit about the accuracy of sources we consider reliable and this whole business of fact checking in the editorial process. Editors—copy editors in particular—are expected to check facts within the realm of general knowledge; with Google, though, more and more can be considered to be part of that realm. Does this mean that more of the onus of fact checking falls on the editor rather than the author? Much has been said about the unreliability of online information, but are print sources really any better? Didn’t the past lack of Internet search engines just mean that copy editors of yore simply couldn’t spend the time to track down primary sources of information? I can think of two projects I worked on over the past year that were new editions of print-only books, where authors used the old edition as a basis for the new book and my Internet searches revealed errors in their earlier text. I can only imagine that this now happens all the time, meaning that books, if they are properly fact checked, are probably more reliable than they have ever been.

The flip side, of course, is that there such a deluge of new titles being produced now, especially since anyone can self-publish, that the majority of books can’t possibly be thoroughly vetted. And, of course, the Internet is not without its pitfalls. When I come across a term that’s not in my dictionary or a name that doesn’t appear in the Library of Congress Authorities, I do lean on Google to tell me that one spelling gives me 200,000 hits, whereas an alternative spelling gives me 1,200. And those 1,200 may very well be right, but often in those cases, “truthiness” prevails.

I sometimes feel that fact checking is more for the editors’ benefit than the authors’. Oh sure, we’re saving authors from potential embarrassment, discredit, and maybe, in the case of a misquote, a libel suit. But when we go to great lengths to hunt down the exact punctuation and capitalization of a sixteenth-century title that some ship’s second officer put together from his journal, and we end up finding a scanned copy of the original text in an online archive, it’s all about the satisfaction of sleuthing and getting it right. Maybe the reason fact checking can be particularly satisfying is that it’s so much less subjective than other facets of editing; in most cases, the goal is finding the one right answer, not, say, imposing a style decision. The hunt does take time, though, so I suppose we’ll have to subtly tease out of our authors what standard they expect us to uphold for each project. Does this author want me to spend the afternoon tracking down and watching a YouTube video of a lengthy speech to see if he’s accurately quoted a public figure? Or should I trust his research and simply alert him to the risk of misquoting?

Ultimately, even if we editors flag factual errors, authors are free to reject our suggested changes, and in the end our efforts may not matter. Most people still believe, for instance, that Marie Antoinette said, “Let them eat cake” (she didn’t) and that Philip Sheridan said, “The only good Indian is a dead Indian” (a misquote, if he uttered anything like it at all), showing that even for the most persuasive of editors, the reader’s interpretation is beyond her control.

Purgative roundup

I’d been vacillating about adding a blog component to this site, primarily concerned that my personal musings had no place in my business. But September’s Editors’ Association of Canada BC Branch meeting, which began as a showcase of portfolios and quickly morphed into a discussion about online marketing opportunities, convinced me that maybe blogging wasn’t such a bad idea after all.

Since this post is my first, and I’ve got a backlog of news, let me dive in. In no particular order:

1) After a long wait, Cow (Greystone Books), written by Florian Werner and translated from German by Doris Ecker, has finally been released. A million thanks to the amazing Temple Grandin for providing the foreword to this cultural history of the cow.

A massive part of my work on that book involved picture research—seeking out public-domain images whenever possible, tracking down image copyright holders, negotiating permission fees, and the like. At the September EAC meeting, I was lucky enough to win a free EAC seminar and am looking forward to the April 12 Picture Research seminar by Mary Rose MacLachlan and Derek Capitaine (MRM Associates).

2) D&M Publishers celebrated its fortieth anniversary with a party at the Vancouver International Writers Festival. In addition to seeing my old D&M colleagues, I got caught up with Jesse Marchand and Michelle Furbacher from Whitecap Books (friends from my old Ubyssey days!); Megan Brand of UBC Press; Ann-Marie Metten of Talonbooks; and fabulous freelancers Grace Yaginuma, Lara Kordic, and Stephanie MacDonald.

3) I’m excited to attend an advance screening on November 2 of a Fred Herzog documentary for the Knowledge Network, which will also be the launch of Fred Herzog: Photographs, an incredible privilege to work on. I’ll post the air dates of the documentary when I find out what they are.

4) This snort-inducing article about Mary Walsh as Marg Delahunty intimidating Toronto Mayor Rob Ford into calling 911 reminded me of the actress’s contribution to Shari Graydon’s terrific collection, I Feel Great about My Hands—a celebration of the unexpected benefits of aging. To keep up with Shari, read her blog here.