A celebration of Fred Herzog

“Today’s cameras are not designed by photographers. Today’s cameras are designed by geeks. And geeks do not take good pictures.” —Fred Herzog

Tonight’s event was, hands down, the best book launch I’ve ever attended—probably because it was more than just a book launch. It was also the advance screening of a documentary on Fred Herzog (part of the Snapshot) series, which will air on the Knowledge Network on Monday, November 14, at 10 pm.

The screening was hosted by Knowledge CEO Rudy Buttignol and featured speakers Douglas Coupland, Gary Stephen Ross, Sam Sullivan, Andy Sylvester, and Shelagh Rogers, who each chose one of Herzog’s photos and interpreted the image from his or her own perspective. Rogers had a family emergency and couldn’t attend personally, but, being the pro that she is, recorded her essay in studio for all of us to hear as an MP3. These special presentations were capped off with Herzog himself, an incisively witty and charming man, who gave his take on the photos that the others had commented on.

At the beginning of the evening Scott McIntyre got an opportunity to briefly recount the growth of D&M’s relationship with Herzog, and even gave me and Peter Cocking shoutouts for working on the new book. That was the evening’s first surprise. The second was that I’m shown in a scene of the documentary shaking Herzog’s hand at the opening of his Reading Pictures exhibit at the Equinox Gallery this past February.

Herzog said very explicitly in the documentary that he doesn’t sign books, and so although I’d brought along my copy in the hopes that I could get his autograph, I was a bit too intimidated to ask him at the reception. Zoe Grams and John Burns gently egged me on (the latter even providing the pen), and Herzog was gracious enough to make an exception, even as he was just on his way out.

All in all, it was a spectacular evening and a complete privilege. I’ve thought about contributing to the Knowledge Network for several months now, and tonight has strengthened my resolve.

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